01 / BRAND STORY
Real Ideas for
Every Smile.
The Brand Operation Center is located in Hangzhou, and the international trade team is based in Yiwu.
Product manufacturing and supply chain are rooted in Shantou, Guangdong Province.
Spanning brand design, product development, production and global trade, RINOWS consistently prioritizes product design, quality and user experience, aspiring to deliver better oral-care products to people all over the world.
02 / BRAND HISTORY
History of
Development.
From a local toothbrush shop to a growing international oral care brand.
The Beginning
A toothbrush shop was established in Yiwu, marking the first step of the journey.
Brand Established
HANGZHOU RINOWS COMMODITY CO., LTD. was established and the RINOWS brand was launched.
Public Launch & Global Registration
The brand was officially released at the 24th CBE China Beauty Expo (Shanghai Beauty Expo). The Yiwu flagship store began trial operation, while UK and EU trademarks were registered.
International Recognition
RINOWS received the "Good Brand" title at the 25th CBE China Beauty Expo (Shanghai Beauty Expo), followed by successful registration of the U.S. trademark.
Expanding Influence
RINOWS received the "Good Brand" title at the 26th CBE China Beauty Expo (Shanghai Beauty Expo), registered its Moroccan trademark, and was named Design Industry Partner of the Year.
A High-Performing Team
RINOWS was recognized for building an outstanding online sales team.
A New Supply Chain Chapter
RINOWS received the "Good Brand" title at the 27th CBE China Beauty Expo (Shanghai Beauty Expo), and Yiwu RINOWS Supply Chain Co., Ltd. was established to support the next stage of global growth.
03 / BRAND VISION
Better Oral Care.
A Healthier Everyday.
We believe oral health is the foundation of whole-body wellbeing. Our vision is to make reliable oral care knowledge accessible, useful and enjoyable for people everywhere.
Oral Knowledge
Share clear, practical knowledge that supports correct brushing and smarter daily care.
Oral Health
Help people keep their mouths, teeth and gums in their best possible condition.
Oral Culture
Make oral care a positive, lasting part of everyday life across communities worldwide.
With RINOWS, brushing your teeth becomes easy and fun — because Real Idea, Nows.